Pay-per-click (PPC) is a digital advertising model where advertisers pay a fee each time a user clicks on their ads. Here are the key points about PPC:
- Definition:
- PPC stands for pay-per-click.
- Advertisers pay a fee for every click on their ads.
- Essentially, you’re paying for targeted visits to your website, landing page, or app.
- When done correctly, the fee is trivial because the value of the click exceeds the cost. For instance, if you pay $3 for a click that results in a $300 sale, you’ve made a substantial profit.
- PPC Ads:
- PPC ads come in various formats: text, images, videos, or a combination.
- They can appear on search engines, websites, social media platforms, and more.
- Search engine advertising (also known as paid search or search engine marketing) is a popular form of PPC. Advertisers bid for ad placement in search engine sponsored links when users search for related terms.
- How PPC Works:
- Choose your campaign type based on your objective.
- Refine settings and targeting (audiences, devices, locations, schedule, etc.).
- Provide your budget and bidding strategy.
- Input your destination URL (landing page).
- Build your ad.
- Once the ad goes live, its appearance, timing, and cost per click are algorithmically determined based on your budget, bid, campaign settings, and ad quality.
- Platforms reward relevant, trustworthy PPC campaigns with higher ad positioning and lower costs.
- Google Ads:
- Google Ads is the most popular PPC advertising system globally.
- It allows you to create relevant and effective PPC campaigns, reaching your target audience while optimizing your budget.
